In case you are caught in the swamp of life’s day-to-day challenges and haven’t yet updated (or even created) your LinkedIn profile here’s a gentile prompt: do it now and do it well. You’ll see the benefits! Why LinkedIn Is...
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Statistics show that email marketing campaigns provide a dynamic and effective method of reaching consumers. Most people check their email every day, and many check email multiple times a day. Utilizing the power of email marketing sends traffic to your...
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By the year 2020, Generation Z will make up 40 percent of consumers, as highlighted on Forbes.com. That means your company should have a strong plan in place for marketing to this generation, which is made up of people born...
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You’ve put a lot of heart and energy into your business. You passionately want it to succeed and you want it to last. How do you protect your business—your brand? One of the important actions to take is to create...
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Years ago, in the earlier days of social media marketing, so-called experts often advised businesses to always be cranking out original content. This philosophy had its roots in legacy media, such as TV, where the thinking was that consumers never...
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One of the best ways to convey a lot of details at once but in an easy-to-see manner is through infographics. Instead of a long dull list of numbers or big blocks of text, an infographic presents the details in...
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You may remember the hit song from the stage play and movie Les Misérables: “I dreamed a dream.” That’s your music—you have a dream of creating a startup that will achieve sustained business growth. There is plenty of work to...
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Gone are the days when a long list of keywords was good enough for a good search ranking. Today, pages with original content are ideal, which has encouraged more companies to use content creation but gather other info to publish...
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Earned media is essentially publicity. As the name implies, earned media probably won’t come your way unless you put in the effort to gain it. This article provides strategies for doing just that. Identify Your Audience Before starting any other...
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Everyone involved in email marketing knows that the landscape is constantly evolving. To help you stay up to speed, this article highlights several tips that will enhance your campaigns for the rest of 2019 and beyond.  Know Your Audience It’s...
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