Running a news-related website is unique and requires its own set of SEO strategies. Among the most important SEO rules for news-related websites are the following. How to Get Top Search Results for Your News Website Add long-term interest content:...
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Increasing revenue is frequently a goal for organizations. However, this aim is too abstract. By setting clear goals within your organization, you can use your marketing efforts, such as through Google Ads, to set and achieve your goals successfully. That...
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Although it’s easy to make fun of ‘click bait’ headlines, they do often have one good thing going for them: they work. So that’s why well-written headlines, sometimes sensational, are still a great strategy for Facebook advertising by encouraging people...
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While it’s easy to think that texting has replaced email, email still can provide plenty of value in the business world. Texting can be useful for quick notes, but the medium is limited by numbers of characters or by whoever...
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Success? Of course! Who wants to plan for failure? Therein is the essence of success: a plan. As Stephen R. Covey, noted author of “The 7 Habits of Highly Successful People,” advised, “Begin with the end in mind.” Essentially, have...
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One of the crucial factors in business growth is marketing. Some companies hire specialists and market their products and services in-house, but many businesses, including a number of the world’s largest, hire marketing agencies to implement their strategies. When you...
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It’s time to begin considering the ways you’re viewing your analytics. Fake websites are being set up that feature fake views of ads driven by bots. This creates inflated metrics for online advertisements and the dollars they make. An article...
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SMART goals have helped countless businesses fine-tune both short-term projects and long-term strategies. Keep reading to find out how you can do the same by making SMART digital marketing goals. (SMART is an acronym standing for Specific, Measurable, Attainable, Relevant,...
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There’s no question that content marketing is one of the most important aspects of any business’ overall marketing strategy, primarily because it does such a great job of gaining visibility for your company and for increasing brand recognition. However, organic...
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Lead generation is a crucial aspect of sales and business growth for any company. Statistics show that if marketers spend even a modicum of time at this important task, they will see significant results. It is imperative, of course, that...
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